Privacy and data collection
Statistical Research: Consumers wary of giving personal informationJun 08 2001: A new report from Statistical Research has found that 67 percent of Internet users typically abandon websites when they are asked to give personal information.
Experienced Internet users are slightly less likely to take flight. Sixty-five percent will leave a site when asked for personal data, in comparison with 72 percent of relatively new Internet users.
Just over a fifth of Internet users admitted giving false personal information in order to gain access to a site.
Over half of those polled said they were very concerned about the misuse of credit card information given online, the selling or sharing of personal information by site owners, and the prevalence of cookies that track online activity.
The study also found that Internet users are far more likely to trust the websites of offline stores they already shop at, or of products they already buy.
Twenty-eight percent said they would be “much more likely” to give personal information to a site that had a guarantee against credit card fraud, while 26 percent felt similarly about sites with prominent privacy policy.
Statistical Research: Consumers wary of giving personal informationJun 08 2001: A new report from Statistical Research has found that 67 percent of Internet users typically abandon websites when they are asked to give personal information.
Experienced Internet users are slightly less likely to take flight. Sixty-five percent will leave a site when asked for personal data, in comparison with 72 percent of relatively new Internet users.
Just over a fifth of Internet users admitted giving false personal information in order to gain access to a site.
Over half of those polled said they were very concerned about the misuse of credit card information given online, the selling or sharing of personal information by site owners, and the prevalence of cookies that track online activity.
The study also found that Internet users are far more likely to trust the websites of offline stores they already shop at, or of products they already buy.
Twenty-eight percent said they would be “much more likely” to give personal information to a site that had a guarantee against credit card fraud, while 26 percent felt similarly about sites with prominent privacy policy.
posted by Robin at
7:19 PM
